Does your digital marketing company really know the difference between SEO strategy & SEO tactics?

Every company has a fixed goal to attain, it could be to drive more customers, gain better returns or create brand identity. Those really concerned about their goals prefer hiring a digital marketing company and it is indeed a recommended move. But, does your online marketing agency really know the difference between SEO strategy and tactics? If not, then you need to find out. Just to elaborate on it a little bit, a strategy is a road map to attain a measurable goal. Likewise, the tactics refer to the steps taken as a part of that strategy.

The difference in detail

Just to specify the thin line suppose your digital marketing company is adopting the strategy of content marketing optimization to get more traffic to your website. As a part of this strategy, it would need to put forth certain important steps, which you may call as tactics. Here are some effective tactics in this regard:

• XML Sitemap: Submit XML sitemap, which will enable the search engines to index your site more often.

• Appealing Content: Writing creative and focused content can work in generating inbound links

• Meta tags: Write effective meta descriptions within the specified characters followed by duly optimized page titles.

• White hat SEO: Using organic SEO methods is an important tactic to boost your strategy and go closer to your goals.

All these tactics when used standalone hold no water. To survive the tough industry competition, your digital marketing company needs to adopt all these tactics together as a part of its win-win strategy.

Why choose the best service provider

Remember, tactical choices will decide the level of success or failure of your content marketing optimization strategy. Hence, the importance of choosing the right online marketing company becomes even more significant. If your tactics complement your strategy, it will in turn help to accomplish your goals with great success.