Mobile App Marketing Strategy or App Store Optimization

At present, we have over 2 million mobile apps in the major app stores. So we can easily understand the level of competition to get ahead in the app searches. Getting your app visible in top rankings is one of the biggest challenge for mobile app publishers. So if you want your app to be discovered in app store with in few first searches, you need to use various app marketing or optimization techniques. App store optimization (ASO) is one of the techniques, which is really very important nowadays for all app publishers.


According to Forrester, 63% of apps are discovered through app store searches!

So with this, we can understand the importance of search in the app stores. App stores are the only method to discover and download the new apps, if you are not using this technique ASO to get your app discovered and increase your app’s search ranking, chances are that your app is not visible to the user, even if it is a great app. Having an app on the app store without its optimization is like asking users to find a needle in a hay stack. So if you want your app rank higher or above one another in hundreds of thousands of apps in each app store, start investing in app store optimization (ASO) immediately.

NetSPARROWS’s App Store Optimization strategy is a complete solution which improves app distribution by increasing search ranking for apps in any app store. Our team of experts provides full SEO or ASO for your app. With our ASO solutions, you can increase your mobile app discoverability, enhance your organic downloads and improve search ranking.

We provide a full range of Appstore search optimization (ASO) services as follows:

  • Analysis of app to give our feedbacks, recommendations and suggestions for your app.
  • On Page ASO which includes App title, App description, App logo, App Screenshots, App keywords and category etc.
  • Off Page ASO which includes App Reviews & Ratings.
  • App Localization which includes localization of keywords, screenshots and description etc.

So many factors plays a crucial role in optimizing an app for App Store search. We at NetSPARROWSwork hard to drive more traffic to your app in the app store so that it is discovered in top searches and a user can download it immediately. So if you want content optimization (On Page), analyze reviews & ratings (Off Page), higher ranks for keywords and increase organic downloads for your app, get NetSPARROWS‘s expertise to help you achieve this goal. Our team is well equipped with proprietary data and relevant experience to make your app store optimization successful!

More Benefits with Us.

App store optimization strategy based on key factors like app title, app keywords, and app descriptions etc.

Quality and cost effective user acquisition due to our ASO strategies to deal with demand of ever changing app store.

Keyword selection process which is based on the research & analysis as per the need and requirement of your target audiences.

Cost effective, result driven and economic ASO packages.